Lucky Pants


Introducing The World's Luckiest Pants

A male underwear company, creating boxer briefs designed to turn the ordinary into extraordinary.


A spectacular imagination of the fact that anything can happen. Our mission is to instil an invincible belief that good luck is just around the corner.

Will Chapman, Freddie and Charlie Villiers, brothers and life-long friends from London, spent 3 years sourcing suppliers in search of the perfect fabric, before settling on a sustainable eco-friendly blend of micro modal and elastane, sourced and created in Porto, Portugal. 

Both the ‘Dogtooth’ and ‘Classic’ boxer brief collection are shrink resistant, lightweight, anti-odor and paired with a wide-cut waistband and contrasting Liberty London label, taking inspiration from the suit and pocket-square. While always on the look out for improvements, they believe they’ve designed the ultimate throne for your crown jewels. 


"If you start the day genuinely feeling lucky, then more often than not, you will be."


Adventures await.